Hi, I’m Meg!
With 16+ years of experience in design & marketing, I'm a collaborative leader with a proven track record. I've led teams, doubled revenue, and increased productivity by +30% in 6 months. As a designer and art director, I have created impactful designs and creative for multiple companies, resulting in significant growth. I’m also a real cool dude.
In my free time, I like to drink lots of coffee, ride my Royal Enfield, listen to music, and hang out with my husband and pets probably knitting, reading, or watching a movie.
I live in LA in my home that was once featured on Apartment Therapy. ::humble brag::
Experience
Art Director • VitaHustle
9/2024 - current
Lead creative for VitaHustle's brand evolution, overseeing the development of high-impact digital
materials, paid advertising, and serving as Art Director for photoshoots and key brand campaigns.
materials, paid advertising, and serving as Art Director for photoshoots and key brand campaigns.
Spearheading the overhaul of internal creative processes, optimizing workflow efficiency and collaboration across creative teams.
Senior Graphic Designer • Sephora
4/2024 - 9/2024
Contract Sr. Designer specializing in digital designs for email campaigns, social media content, paid advertisements, and graphics for web and mobile applications for Sephora’s Beauty Insider loyalty program team.
Designer of high-impact print materials such as store signage, direct mail pieces, and displays, ensuring brand consistency and alignment with Sephora's aesthetic standards.
Fractional Digital Art Director • Bike Shed Moto Co.
1/2023 - current
Designer & Art Director in charge of email and digital materials, as well as a consultant for communication marketing and email growth and retention for BSMC locations in both the US and the UK.
Increased transactional email revenue from workflows by 466% YOY.
Fractional Creative Director • Quimby Digital
2/2024 - 6/2024
Led a team of junior designers in campaign design and asset creation for clients' social media marketing.
Provided creative direction for organic and paid videos and assets, tailoring materials for clients' social channels such as Instagram, LinkedIn, Twitter, and TikTok.
Design Director • Burst Oral Care
2/2021 - 10/2023
Art direction for all print and digital content as well as management, and approval of campaigns and creative for both the internal team and third-party creators, ensuring brand consistency.
Produced high-quality content for email marketing, social media, paid advertising, packaging, and retail expansion, resulting in a 20% increase in engagement across all channels.
Demonstrated teamwork and leadership while managing a team of 3 designers, increasing overall design quality and brand consistency.
Overhauled design team processes and tools for success, including creating style guides and scalable design solutions, increasing productivity.
Crafted visually appealing assets showcasing expertise in typography and brand development, resulting in increased brand awareness and engagement.
Senior Graphic Designer • Unique Vintage
10/2016 - 2/2021
Designed visually stunning assets for all digital channels, including email, social media, and website, increasing overall brand consistency.
Doubled email revenue YoY in first 2 years with cutting-edge design & typography, resulting in increased customer engagement.
Collaborated cross-functionally with teams to successfully transition to Shopify, as well as relaunching the internal Loyalty Program, resulting in a 50% increase in e-commerce sales.
Product designer for UV brand apparel, as well as the lead graphic and print designer on several license collections with Mattel, Universal, Sanrio, and more.
Senior Graphic Designer • DRE Medical Equipment
6/2012 - 10/2016
Lead designer overseeing the production of email marketing, social media, and paid advertising content, motion graphics, and product videos.
Collaborated with cross-functional teams to develop and implement innovative design strategies for digital campaigns, resulting in an increase in website traffic and exceeding design standards.
See my full resume here.