With the launch of the BURST Pro & Curve and the expansion to the toothbrush line since the company's inception, I planned a full creative shoot for both products. We had a dedicated style guide for both the Pro & Curve as they had a very different vibe, as well as being marketed to two different types of consumers.
For this project, I created the style guide, creative brief, creative direction, and worked with producer Stan Salas, and shot both campaigns at Hale Production Studios
In 2022, BURST launched a new whitening suite in hopes of tapping into the beauty market via oral care. BURST prides itself on being a product created and tested with its network of 35k Dental Professionals, so naturally for the whitening campaign, we wanted to focus the attention on these professionals who helped bring these products to life.
The creative direction here was to mimic the incredible product packaging with the BURST brand purple and foiled dots. I briefed the fantastic photographer Christopher Shintani & his team who helped us shoot both the Hygienists and the product shots, and when complete I briefed the team at Warm & Fuzzy with the direction to create larger-than-life "glitter" that was added to images across the full campaign resulting in the creative below.
The creative direction here was to mimic the incredible product packaging with the BURST brand purple and foiled dots. I briefed the fantastic photographer Christopher Shintani & his team who helped us shoot both the Hygienists and the product shots, and when complete I briefed the team at Warm & Fuzzy with the direction to create larger-than-life "glitter" that was added to images across the full campaign resulting in the creative below.
For smaller-scale seasonal shoots, I worked with TASTE Photography to give creative direction for shoots a few times a year to be leveraged on social, email, and web. Below are some of my favorites from the BURST kids line and Holiday / Black Friday bundles. The animated gif was creative directed by me, and they were able to execute an incredibly fun and cool video that has been uses for two holiday seasons.
