The creative launch for the limited edition berry toothbrush with BURST was fun, juicy, and vibrant as the berry colorway was a big addition to the original color lineup.
My role was to create the concept and art direction. Following suit with the color and name, I wanted a fun and cool "berry" world, where it felt like the brush was created from real live raspberries. I storyboarded the concept based on the features of the brush (3 modes, soft bristles, and corresponding travel case) and delivered the storyboard to Warm & Fuzzy - who were able to bring my vision to life.
Below is the full campaign video, stills for social as well as the launch emails. This brush sold out in less than a week, marking our creative efforts a huge success.
My role was to create the concept and art direction. Following suit with the color and name, I wanted a fun and cool "berry" world, where it felt like the brush was created from real live raspberries. I storyboarded the concept based on the features of the brush (3 modes, soft bristles, and corresponding travel case) and delivered the storyboard to Warm & Fuzzy - who were able to bring my vision to life.
Below is the full campaign video, stills for social as well as the launch emails. This brush sold out in less than a week, marking our creative efforts a huge success.
Launch emails
