The creative launch for the limited edition berry toothbrush with BURST was fun, juicy, and vibrant, as the berry colorway was a big addition to the original color lineup.
My role was to create the concept and art direction. Following suit with the color and name, I wanted a fun and cool "berry" world, where it felt like the brush was created from real, live raspberries. I storyboarded the concept based on the brush's features (3 modes, soft bristles, and a corresponding travel case) and delivered it to Warm & Fuzzy, who brought my vision to life.
Below are the full campaign video, social stills, and launch emails. This brush sold out in less than a week, marking our creative efforts a huge success.
Launch emails
