Cocomelon x BURSTkids was the first licensing partnership for the BURSTkids brand. I had the pleasure of designing not only the art on the actual Cocomelon kid's brush but also building how the Cocomelon brand fits into the existing BURSTkids guidelines. Below are examples of how I incorporated JJ and his friends into the BURST brand and executed assets across the launch of the collab.
CCM x BURSTkids launch emails:
CCM x BURSTkids launch - homepage & social:
CCM x BURST customer portal content - (coloring sheets, sticker / temporary tattoo sheets):
CoComelon x BURSTkids product designs: