Art direction for all print and digital content as well as management, and approval of campaigns and creative for both the internal team and third-party creators, ensuring brand consistency.

Produced high-quality content for email marketing, social media, paid advertising, packaging, and retail expansion, resulting in a 20% increase in engagement across all channels.

Demonstrated teamwork and leadership while managing a team of 3 designers, increasing overall design quality and brand consistency.

Overhauled design team processes and tools for success, including creating style guides and scalable design solutions, increasing productivity.

Crafted visually appealing assets showcasing expertise in typography and brand development, resulting in increased brand awareness and engagement.

Creative designer in charge of email and digital materials, as well as a consultant for communication marketing and email growth and retention for BSMC locations in both the US and the UK.

Increased transactional email revenue from workflows by 126% in 3 months.

Designed visually stunning assets for all digital channels, including email, social media, and website, increasing overall brand consistency.

Doubled email revenue YoY in first 2 years with cutting-edge design & typography, resulting in increased customer engagement.

Collaborated cross-functionally with teams to successfully transition to Shopify, as well as relaunching the internal Loyalty Program, resulting in a 50% increase in e-commerce sales.

Product designer for UV brand apparel, as well as the lead graphic and print designer on several license collections with Mattel, Universal, Sanrio, and more.

Lead designer overseeing the production of email marketing, social media, and paid advertising content, motion graphics, and product videos.

Collaborated with cross-functional teams to develop and implement innovative design strategies for digital campaigns, resulting in an increase in website traffic and exceeding design standards.