Hi, I’m Meg! With 15+ years of experience in design & marketing, I'm a collaborative leader with a proven track record. I've led teams, doubled revenue, and increased productivity by +30% in 6 months. As a designer and art director, I have created impactful designs and creative for multiple companies, resulting in significant growth. I’m also a real cool dude.
Design Director • Burst Oral Care
05/2022 - 10/2023
Art director for all creative as well as management, and approvals of creative content for both the internal Burst team and third-party creators.
Lead designer for packaging, retail expansion, digital projects, email marketing, and consumer-facing initiatives.
Overhauled design team processes and tools for success, including creating style guides and scalable design solutions, increasing productivity by +30% in 6 months.
Lead Graphic Designer • Burst Oral Care
02/2021 - 05/2022
Lead creative designer with a focus on digital creative including CRM / email, social media, paid social, motion graphics, ad storyboarding, and web assets.
Guardian of digital brand guidelines across multiple channels and agencies.
Global Marketing Consultant • Bike Shed Moto Co.
01/2023 - current
Creative designer in charge of email and digital materials, as well as a consultant for communication marketing and email growth and retention for BSMC locations in both the US and the UK.
Increased transactional email revenue from workflows by 126% in 3 months.
Senior Graphic Designer • Unique Vintage
10/2016 - 02/2021
Lead designer of all email marketing, site assets and landing pages, social media creative, print marketing, in-store signage, trade-show signage, and more.
Doubled marketing email revenue year-over-year during my first two years in the position.
Product designer for UV brand graphic tees, as well as the lead graphic and print designer on several license collections with Mattel, Universal, Sanrio, and more.
Senior Graphic Designer • DRE Medical Equipment
6/2012 - 10/2016
Lead creative of marketing materials for multiple divisions and companies in the DRE brand.
Designer of all e-mail marketing, social media creative, trade show materials, print and digital materials, catalogs as well as motion graphics animator and editor of product videos under the brand.
Digital Design, Brand Development, Art Direction, Creative Strategy & Direction, Team & Project Management, Email/CRM Marketing, Retail & Packaging Design, Adobe CC, Photoshop, Illustrator, Indesign, Premier Pro, After Effects, Figma, Esp’s (Klayvio, Iterable Etc), Shopify, Hilarious Jokes.
Bachelor of Arts Western Kentucky University
Journalism / Advertising Women’s Studies
Download my full resume here.