In my contract role at Sephora, I worked on many team projects but App Bonanza was my first project I saw through from concept to execution. This campaign covered mostly digital assets but included a Sephora App takeover, email, landing pages, animated ads, and more. Here are some of my favorite assets from that campaign.
Another fun campaign I worked on for Sephora was Gifts for All, one of Sephora's biggest sales outside of the Beauty Insider's events. My work was seen across both print and digital, in postcards sent to almost a million customers, to app and sitewide takeovers. Some of my favorite assets are below.
