In Fall of 2025, VitaHustle launched their newest product, The ONE MAX, a build upon their beloved protein product but now with 30g of Protein and 5g of Creatine. I was tasked with the art direction of the full launch, from amending packaging to create a newer feel, to the brand style guide as a differentiator from previous products, as well as the creative direction for our biggest shoot this year. The results are one of my favorite projects with VitaHustle to date.
Photography Creative Directionby me with Hale Studios
ONE Max Launch Emails
MAX PR Box
