VitaHustle - Ready to Drink Product Launch, Jan 2026
VitaHustle is launching their amazing ONE Superfood Protein as a ready to drink product in 2026. I was tasked with using our brand redesign, launched in 2025, to create compelling, fun and shelf ready packaging for the launch.
I also led the art direction for the photoshoot with help from our friends at Hale Production Studios.
The product's first run launch and sold out immediately on QVC!