VitaHustle has been launching new flavor every quarter which allowed me to spearheaded the art direction and creative for two new flavors so far - Cookies & Cream and Cafe Latte.
For all these campaign execution, we played with fun gifs, and bright typography to really make the products pop but feel on brand.
Cookies & Cream - October 2024
Photography Art Direction with Photographer Jennifer Chong
Email Art Direction and Design
Paid Ads Art Direction and Design
Branded PR Boxes:
I led the art direction and helped with product direction for the branded pr boxes sent to influencers and celebrities that were shared across social media, even by Kevin Hart to his 175+ million followers.
Cafe Latte - January 2025
Photography Art Direction with Hale Studios
Email Art Direction and Design
Paid Ads Art Direction and Design
Branded PR Boxes
I led the art direction and helped with product direction for the branded pr boxes sent to influencers and celebrities that were shared across social media, even by Kevin Hart to his 175+ million followers.
