VitaHustle has been launching new flavors every quarter, which allowed me to spearhead the art direction and creative for multiple flavors, including Peanut Butter & Jelly, Chocolate Peanut Butter Banana, Cookies & Cream, Blueberry Cobbler, and Cafe Latte.
For all these campaign executions, we played with fun gifs and bright typography to really make the products pop, but feel on brand.
Photography Art Direction with Hale Studios
