VitaHustle was founded by Kevin Hart as a superfood nutrition brand, with its flagship product - The ONE, a new kind of nutrition shake that makes daily nutrition easy.
Upon its conception, the brand style and messaging were very different from those of its core consumer. After lots of market research and comparison, the VH team realized the core consumer was predominantly millennial women, so VitaHustle tapped me to help execute a new brand identity that felt more like it fit in the marketplace and with its consumers.
After months of competitive analysis, color analysis, and testing new fonts and identities, we landed on the below, with plans to slowly roll it out over the course of the next year.
Website before:
Website after:
Examples of the new and current VitaHustle brand:
VitaHustle Amazon Brand Store - 2025
VitaHustle's New Brand Identity in The Vitamin Shoppe retail launch.
