VitaHustle was founded by Kevin Hart as a superfood nutrition brand, with its flagship product - The ONE, a new kind of nutrition shake that makes daily nutrition easy.
Upon it's conception, the brand style and messaging was very different from its core consumer. After lots of market research and comparison, the VH team realized the core consumer was predominantly millennial women, so VitaHustle tapped me to hep execute a new brand identity that felt more like it fit in the marketplace and with it's consumers.
After months of competitive analysis, color analysis and testing new fonts and identities, we landed on the below.
Website before:
Website after:
Examples of the new and current VitaHustle brand:
VitaHustle Amazon Brand Store - 2025
VitaHustle's New Brand Identity in The Vitamin Shoppe retail launch.
